I’ll be exhibiting at the Travel Distribution Summit 2009 for the next two days (over Tuesday & Wednesday). I’ll be going over Travel website optimisations we’ve done in the past, looking at some new sites, and hopefully helping a lot of travel companies convert more customers online. We’ll also be covering SEM, SEO, etc, the whole online marketing mix.
I find travel to be an interesting industry to have moved online. It’s seems like finding your own holiday, doing the research, reading the reviews, finding the ideal time to go at the ideal price can all be fun, and lots of people now enjoy doing all this part themselves. The problem frequently comes when going to make the booking.
Too many travel companies simply seemed to just upload their entire booking system to the web when they started out online and expect their customers to know how to use it. And some of them, quite frankly, are just awful. Over the years, things may have been changed or bolted on, and some of them have got this right, others still have a way to go. It’s fundamentals are still similar to retail, and I’ve found that experience across these two sectors really can mirror each other sometimes. Website optimisation works really well for travel – it’s usually one area where looking after customers pays off dividends, as service is a large factor in a considered purchase of such high value.
It’s located at the Business Design Centre, London. For further details check out the website. We’ll be exhibiting at Stand 42.
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