What to Measure Online & How – Part 1
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being: “What ecommerce marketers should be measuring & how to do so”...
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EyeforTravel: Travel Distribution Summit 2009
I’ll be exhibiting at the Travel Distribution Summit 2009 for the next two days (over Tuesday & Wednesday). I’ll be going over Travel website optimisations we’ve done in the past, looking at some...
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What to Measure Online & How – Part 2
Implementation Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX...
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IMRG Usability Workshop 2009
I’ll be attending another event shortly – IMRG’s Usability Workshop taking place on the 8th July. It’s taking place in London, so I’ll be coming down to the big smoke again in a couple of weeks. It...
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Website Navigation Ordering Best Practice – plus Examples!
I had a recent poser a week or so back for a retail client – How should their sub-navigation be ordered on their website? I wanted to get some thoughts down on this, as long, unstructured navigations...
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